Walter G. O’Connell Copiague High School student Ja’Nyah Martin was part of the winning team, Jammin’ for Jovia, at Adelphi University’s Apprentice Challenge, a competitive marketing event that tasked students with solving a real-world business problem.

The annual competition challenged teams to develop innovative marketing proposals focused on understanding what Generation Z seeks from financial institutions and creating strategies to boost brand relevance, loyalty and engagement. Student teams presented their ideas to a panel of Adelphi University business professors and industry professionals.

The winning team consisted of 10 Long Island high school students who impressed judges with their creativity, research and strategic thinking. In total, the 2025 Apprentice Challenge included 213 students from 27 local high schools, highlighting the strong level of competition and collaboration among participants.

By earning first place, the Jammin’ for Jovia team demonstrated exceptional skills in marketing analysis, teamwork and professional presentation, key competencies for future success in business and related fields.